Customer
Statistics are always useful to find out, as this will help me develop my customer more into what is needed for the brand. It can uncover niches in the market, etc. My customer is the return of the recreational player. She is a city liver, who is into being sustainable and looks into well being. She has always been an avid tennis player and is a main source of her exercise routine. She into looking smart and professional, but with quirky, playful twists on clothing.
