WEEK 1- Research

With the start of the new project, I needed to get most of my researched sorted within the first week, due to having to make a garment for this brief. I knew I wanted to look into hiking, as its something I do regularly (from trial walks to just walking around the city/town), but I wanted to bring my own twist of what I create. I also see problems with some hiking gear, whether its the actually appearance or certain functions.

The brand I chose was The North Face, a highly successful company who's main focus is within outdoor wear but started off with just hiking gear. I like their brand statement:

"The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration."

and really to this idea of the modern day explorer to become my customer. I also wanted to look into the benefits of walking and found out that many people don't even walk 30minutes a day. This made it even more obvious to go with hiking, to encourage people to be active within their busy lives.

The next couple of days are focusing on the functions of clothing and what is needed or could be changed for hiking. I'll still be looking at my three key functionalities within all sportswear which is Weather Resistance, Breathability and comfort for the person.