What is my collection going to look upon for inspiration? What are the key words to refer back too for my design/aesthetic? Always...

Keeping these three words for my project has developed me as a designer. In previous project I have concentrated on one word the most for...

Statistics are always useful to find out, as this will help me develop my customer more into what is needed for the brand. It can uncover...

Creating a timeline and having a look back at what Adidas is, can inform me of past ideas that maybe I could reinvent into. In addition,...

After visiting Adidas HQ and being the sneaker head I am, I thought I'd give a shot at designing some trainers for tennis. I needed to...

It always good to see what has been done in the past, even if its recent. After watching the Australian Open this year, when Caroline...

When I start doing my research, I always look into the benefits of a sport. I feel this helps me develop who my customer maybe or...

I wanted to research into all the Grand Slam events, as this is an area in tennis that I may go into (to design competition wear, as well...

Researching into the history of Tennis has opened up more to my ideas. Its a very interesting sports, full of culture and linked to...

Possibly the best experience I've had in my life was to go to the Adidas Campus in Nuremburg. Our new brief is with collaboration with...